Music Industry at Pima

Michael L. Keepe, Instructor

mkeepe@pima.edu

About the Course:

This course is designed as a survey of the Music Industry to provide students with an understanding of how the industry works and what opportunities are available to the aspiring music professional.  Above all, this class provides amazing opportunities to Network with classmates who have similar interests and local professionals.  Each semester Industry Professionals are invited to provide invaluable first hand knowledge, expertise and insight into the way the Music Industry really works.  Field trips to local businesses are also arranged to offer a more “hands on” educational experience. 

Topics Discussed Include:

MUS 157 Music Industry I: Marketing, Merchandising and the Law (Fall)

• Music Business System
• Professional Song Writing        
• Music Publishing
• Music Copyright
• Music Licensing
• Agents, Managers and Attorneys
• Artists’ Recording Contracts
• Unions and Guilds
• Artists Management
• Record Production
• Concert Production
• Arts Administration
• Music Products and Retail

MUS 158 Music Industry II: Recording and Media (Spring)

• Scope of the Recording Industry
• Record Promotion, Distribution, and Retailing
• Record Markets
• The Digital Age
• Music in Radio
• Music in Television
• Dramatic Scoring for Motion Pictures and TV
• Music in Advertising
• Music and Theater
• Business Music and Production Libraries
• Career Options
• Starting your own Business
• Career Development
• Canada’s Music Scene
• International Copyright: The World Market