- The study of the production,
distribution, and consumption of goods and services.
- Needs: must have to stay
alive. Wants: everything else
- Each additional unit
of input yields less and less additional output.
- When you make a decision, the most valuable alternative you give up is your opportunity cost.
- Internal costs: costs
paid directly by the consumer. External costs: costs not included in market
price but ultimately paid by someone (you, others, future generations). True
costs: internal plus external costs.
- Advantages: redirect
economic growth in ways that consider long-term, societal impacts; paying
real price lets market regulate. Disadvantages: difficult to determine external
costs; higher prices will allow competitors that don't internalize external
costs to outcompete.
- Be able to draw the optimum
pollution graph given in class. Internal costs are the costs of pollution
cleanup. External costs are the human health and welfare costs. True costs
are the sum of those costs. We see diminishing returns (note the curved lines) on pollution cleanup
(cleaning up the first 25% of the pollution emitted is much less than cleaning
up the last 25% of pollution emitted) and on human health and welfare costs
related to pollution (cleaning up the first 25% of the pollution emitted has
large effect on human health and welfare compared to the smaller effect gained
by cleaning up the last 25% of pollution emitted). By requiring the company
to reduce pollution emissions to the optimum amount (lowest true cost), this
allows the rest of the money that would have been spent cleaning up the emissions
to 0% to be used to help human health and welfare in more productive ways.

|